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Showing posts from June, 2020

How much does it cost to build a website?

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It is very important to build a website to have a digital presence and a footprint. And to have a digital footprint, a website is of utmost importance. But, the development of a website can take up a lot of time and money if it is not goal-oriented and well planned. Hence, planning the actual aim of the website, the contents of it, and the parts of the website should be done before the development of the website.  In this article, we will look at the incurred cost for the development of the website of a company. T he cost of website development is always dependent upon the amount of work involved. But it all boils down to two things when the cost is concerned. The size of the project and the complexity of the project determine the cost of the website development .  This means a website that has 10 to 15 pages is going to cost way less than the website that has 90-100 pages with all the other customizations including the eCommerce model. If we look at the cost of website d

How will digital marketing help you grow your business after COVID-19?

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The deadly novel coronavirus has caused global pandemic and has changed the way marketing tactics and strategies are carried out. When some businesses have been practicing digital marketing for years, certain businesses barely know what digital marketing is.  What is digital marketing? Digital marketing, the term was coined in the 1990s, is the method of using the internet or technology to promote your business. Digital marketing vs. Traditional marketing: Traditional marketing makes use of marketing channels such as print media, billboards, snail mails and trade shows. The basic feature of traditional marketing is that it conveys a message in a non-interactive way. Whereas, digital marketing is interactive because they offer instant feedback, which can take various forms of views, clicks, likes, comments, sharing, retweeting, etc.  Let us take a look at how COVID-19 will impact the business once things get back to normalcy. There are three basic factors to consi