An Introduction To Google Ads And Their Types
Google is now responsible for conducting more than 2 trillion searches on the internet around the world. It is the highest-ranked and the most popular search engine in the world with 90% of desktop searches being made by it, 35% of product searches start on Google with an addition of 16 to 20% of new searches every year. Sounds amazing, isn’t it? Now, taking advantage of this situation several local businesses have taken maximum leverage of this search engine and monetized it through Google’s pay per click advertising feature to drive organic, quality traffic to their website which resulted in higher leads, conversions and sales for their business. With increased opportunities in this search engine, Search Engine Marketing (SEM) is also gaining a lot of popularity among businesses. One of the biggest tools used for SEM on Google is Google Ads. Understanding Google Ads Google Ads is the updated name of Google Adwords. Google Ads primarily are paid advertisements whic...