DataPierce Consulting

“The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.” James O’Brien of Contently wrote on Mashable. “ Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”- contentmarketinginstitute.com FOR EXAMPLE: Take a look at neilpatel.com , semrush.com, hubspot.com and many other sites like that. They provide incredible insights and the latest news that digital marketers and SEO experts need, free of charge.  Neilpatel.com does not just write about anything. He understands the mindset of people and what they want and creates content that is unique, clear and easy to understand and most of all free. He shares everything from winning strategies for specific ...

  To grow your business, marketing is the best tool to enhance its presence and Digital marketing and traditional marketing, are two different concepts.  Marketing has brought a change in the way businesses access their consumers and grow awareness. But for many businesses picking the right direction to spend their efforts is a hard decision to make. If you want to reach the right audience, with the right marketing strategy, it is very essential to understand the difference between these two concepts, and then make the right decision.   Practicing outdated marketing strategy can bring harmful effects on your business and can leave the dent, that cannot be covered. So you need to look beyond and grow your reach.  Let’s first look into some of the information that helps you make the right decision for your business marketing plan, and select the best option for your business.   What is traditional marketing? It is the conventional approach followed ...

The deadly novel coronavirus has caused global pandemic and has changed the way marketing tactics and strategies are carried out. When some businesses have been practicing digital marketing for years, certain businesses barely know what digital marketing is.  What is digital marketing? Digital marketing, the term was coined in the 1990s, is the method of using the internet or technology to promote your business. Digital marketing vs. Traditional marketing: Traditional marketing makes use of marketing channels such as print media, billboards, snail mails and trade shows. The basic feature of traditional marketing is that it conveys a message in a non-interactive way. Whereas, digital marketing is interactive because they offer instant feedback, which can take various forms of views, clicks, likes, comments, sharing, retweeting, etc.  Let us take a look at how COVID-19 will impact the business once things get back to normalcy. There are three basic factors...