It goes without saying that every organization is trying to rank higher in SERPs. And the reason for doing so is quite obvious — you’re certain to get a lot of clicks, which will generate more traffic to your website. And this means increased business opportunities for brands. Ranking top in the SERPs improves your credibility, authority, and reliability. Besides, there are ample other benefits and that is why it is such a big deal for enterprises to rank top. Therefore, how to rank on top in SERPs is always one of the most prevalent questions in SEO. However, ranking on top is quite challenging for, mostly, two reasons — i) you're going to face enormous competition and ii) it’s a constant and evolving process — that is to say, once you do get into the top result, it doesn’t mean that you’re going to stay there. You have to constantly fight to stay there. That, of course, didn’t mean to discourage you. In fact, in this article, we’re going to tell you how to do it. There are sever
