How to integrate content marketing and SEO?

 

Content marketing is the proven form of marketing, helping different businesses to bring the best of their services in front of the targeted audience through blogs, articles, and other written forms that come in this marketing type. This marketing is completely based on the SEO and without each other they both are incomplete. Many of us argue that both can be integrated separately, which is not a fact, but a complete myth.

These both tactics are the two sides of the same coin, and try to make either of them work individually, is just like boiling the ocean, and is not possible at all. Here in this post, we have brought you few ways to integrate content marketing and SEO and make your business grow with the right set of efforts invested for traffic generation.

 

Keyword research

It is the most important part that starts the relationship between SEO and content together and without this keyword strategy. SEO can never drive results. You need to find the right keywords from the right search engine provider, like Google keyword planner or Ubersuggest, and help you select the keywords based on the topics, questions, ideas, and solutions that people are searching for online.

There are tools to take help from, and is a time-consuming process, but helps your process to begin generating a top-level group of topics or keyword for your content. The more you spend time in finding the best keyword for your content, the more reasons you are creating for your users to love your content.

 

Content quality

Google is very specific about the quality of content, and it can never compromise it. Unless your content is of high-quality, no SEO tactic can work on it. When you are making a content strategy to drive traffic and leads on your website, then don’t skip quality, as it is a very important segment to be considered. 

Your content needs to be useful, educational, and informative for your users, they must enjoy reading it. It need not be of a particular length or format, but variety brings the user-engagement at a higher level.

 

Select the right content distribution channel

The content and SEO can only work efficiently when you are promoting your content on the right channels, so it can be found and used by the right audience. 

The content distribution is the key to successful digital marketing opportunities. 

 

KPIs for content effectiveness

This is the last but most important aspect, helping you to have a clear understanding of how your content and SEO is working. You can set the common KPIs, such as:

·         Organic search rankings/ traffic for top keywords

·         Number and quality of inbound links

·         Traffic from key social media sites and networks

·         Social shares and bookmarks

·         User-sentiment

·         Unique users’ visits

·         User-engagement, like bounce rate, page views, and time spent on page

 

Plan for long-term

SEO and content marketing work hand-in-hand, but to get the lasting result, you need to invest your time in making long-term planning with a calendar that serves the purpose of aligning different business needs. 

You have to search for the relevant keywords, with the right velocity and search volume, as per your business needs, and must adhere to the guidelines of adding them in the first paragraph and the last paragraph of your content. The long-term plan, allows your business to create a strategy that works in one direction, and bring results, and if it fails to, then you have the KPIs to track, so you can mold your strategy accordingly.

 

Conclusion

The combination of content marketing and SEO brings many benefits to your business. You can let your business grow on the organic search rankings and gain the right traffic with top keywords, and bring value to your users.

DataPierce brings you fair chances to be liked, shared, and linked to the right interlinks with the marketing trends, just give us a call today and increase your brand’s presence.