An Introduction To Google Ads And Their Types

-

 

google ads: what are google ads and which are their types?

Google is now responsible for conducting more than 2 trillion searches on the internet around the world. It is the highest-ranked and the most popular search engine in the world with 90% of desktop searches being made by it, 35% of product searches start on Google with an addition of 16 to 20% of new searches every year. 

Sounds amazing, isn’t it? Now, taking advantage of this situation several local businesses have taken maximum leverage of this search engine and monetized it through Google’s pay per click advertising feature  to drive organic, quality traffic to their website which resulted in higher leads, conversions and sales for their business.

With increased opportunities in this search engine, Search Engine Marketing (SEM) is also gaining a lot of popularity among businesses. One of the biggest tools used for SEM on Google is Google Ads.

Understanding Google Ads

Google Ads is the updated name of Google Adwords. Google Ads primarily are paid advertisements which appear on the results page when you try to search for something on Google.

 Types of Google Ads

 A Google ads campaign can be classified into two main categories: - Basic Level Campaign and Advanced     Level Campaigns.

 Basic Level Campaigns in Google Ads are: -

·         Search Network Campaign

·         Display Network Campaign

·         Video Campaign

 Whereas, Advanced Level Campaigns are classified into: -

·         Shopping Campaign

·         App Campaign

 In the end…

 To conduct a successful Google Ads campaign for your business, get in touch with one of our advisors today at DataPierce Consulting.

 

To read more,  https://www.datapierce.com/blogs/introduction-google-ads-and-their-types/

Comments

Post a Comment

Popular posts from this blog

HOW SEO EXPERT CHANGES THE GAME OF YOUR BUSINESS?

-
Image
Now users’ buying behavior has transformed into digital, where Google plays a huge role, in changing the face of business forever. With a combination of the internet with commercial activities, allows businesses to reach a vast number of user bases across the world, and market their presence through different platforms. Why businesses must invest in SEO? Today we all use online portals to access services that help us meet our requirements. Here a platform that leads to offering the greatest collection of information to us, is always welcomed. Search engines help in finding information on the web, and businesses get a consistent presence on Google. However, this can be achieved, only when you decide to use the services of a leading SEO expert to serve your business needs. Let’s find out further how SEO experts can save your business from the catastrophe of competition. Helps in improving website and business credibility Google is a trusted platform, that helps many
Read more

5 Content Marketing Tools To Make Your Business Grow

-
Image
  Moreover, half of the world's population is projected to have access to the internet. As a result, any firm, whether it's a little business or a large multinational, should critically consider its digital marketing approach. From SEO to website analytics, digital marketing agencies are essential for generating a steady stream of leads and generating a big profit for your company. The top five digital marketing tools accessible right now are as follows: 1. Automated webinar An automated webinar is a pre-recorded webinar that mimics live events to give attendees the impression that they are participating in a live event, but you only host it once. It's a fantastic strategy to expand your company. Webinars can also be utilized to clarify any complicated aspects of your business as part of the sales funnel. It could be due to a complicated product, an innovative concept, or a lack of market demand. 2. Chatbots A chatbot isn't a new concept for content marketing solution
Read more

6 Ways to Generate Leads with Content Marketing

-
Image
  We are living in the digital world, where everything under the sun is available online. This new digital norm has opened the floodgate of opportunities with ways to generate leads online . Here content marketing helps you beat the odds of competition with an efficient strategy. Indeed, content plays an essential part to drive users’ attention and plays an active role in generating leads. But this cannot be done with a random approach, but there are few essentials that must be considered to market your products through the means of content marketing. Curious what those ways can be? Fret not, in this blog post we have brought you a quick look at how to use content marketing for traffic . So let’s hop on the journey and stick until the end of this blog post to know how to make a lead’s bank with scalable content marketing practices. Guest Blogging Well, the worth of blogging is ubiquitous and cannot be replaced. It is a proven formula to generate leads as it helps readers from
Read more