An Introduction To Google Ads And Their Types

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google ads: what are google ads and which are their types?

Google is now responsible for conducting more than 2 trillion searches on the internet around the world. It is the highest-ranked and the most popular search engine in the world with 90% of desktop searches being made by it, 35% of product searches start on Google with an addition of 16 to 20% of new searches every year. 

Sounds amazing, isn’t it? Now, taking advantage of this situation several local businesses have taken maximum leverage of this search engine and monetized it through Google’s pay per click advertising feature  to drive organic, quality traffic to their website which resulted in higher leads, conversions and sales for their business.

With increased opportunities in this search engine, Search Engine Marketing (SEM) is also gaining a lot of popularity among businesses. One of the biggest tools used for SEM on Google is Google Ads.

Understanding Google Ads

Google Ads is the updated name of Google Adwords. Google Ads primarily are paid advertisements which appear on the results page when you try to search for something on Google.

 Types of Google Ads

 A Google ads campaign can be classified into two main categories: - Basic Level Campaign and Advanced     Level Campaigns.

 Basic Level Campaigns in Google Ads are: -

·         Search Network Campaign

·         Display Network Campaign

·         Video Campaign

 Whereas, Advanced Level Campaigns are classified into: -

·         Shopping Campaign

·         App Campaign

 In the end…

 To conduct a successful Google Ads campaign for your business, get in touch with one of our advisors today at DataPierce Consulting.

 

To read more,  https://www.datapierce.com/blogs/introduction-google-ads-and-their-types/

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