Best ways to take your business blogs to the next level

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content marketing strategy


Drowning in the ocean of the internet, one can observe several hundreds of thousands of articles which focus on increasing attention for a blog, improving readability for your content and attracting more visitors for your blog post. Some of them are SEO focused and others are others believe in writing for the people. There are a very few of them which focus specifically on business blogs. This blog post is purely from the perspective of business blogs.

The following are the highlights on what should be on your content marketing strategy to take your business blog to the next level:

a)     Publish original content

There is no doubt about the fact that as a business you have to define yourself extensively and stand out from your competitors creatively. The biggest tool to support your content in a world with heavy competition is originality. Your blog post needs to be original as it helps you generate more leads, create more backlinks, increase organic search traffic on your website and enhance your social media profile.

Most businesses while writing their blogs either focus on trending topics or write something to satisfy the keyword search criterion. Due to this they suffer on both terms their message is not pitched content wise and once the algorithm updates come in their rankings observe a very sharp drop. So, to keep going you have to display content that is original and unique to your business.

b)    Writing SEO friendly content

Search Engine Optimization (SEO) is the modern day approach which could help increase chances of your business website to get noticed in the organic search results. This helps your business blog get noticed and attract more organic visitors who are looking for solutions to some problems provided by your business. Your SEO rankings affect your visibility and the algorithm changes constantly.

 

The key to rank higher in SEO lies in your keyword research, title tags, headings, URL optimizations, images, content quality and the most important relevance with what the user is searching for. SEO rankings also depend on the rankings and authority of sites that are giving referral to your article. If your referrals are strong and genuine business website then you could generate more traffic on your blog post. 

c)     Develop your email list

Your email list is your personal visitors interested in what you do. Email list gives you the opportunity to promote your latest blogs, products, advertisements, giveaways, coupons, offers and promotions right into the inbox of customers. It helps customers engage with your business and generate more leads for it.

d)    Distributing your blog on social media

One of the biggest aspects neglected by businesses is that they do not publicize their work on several social media platforms. To start with a simple ‘share’ button on your blog post which enables users to distribute it across several social media and create a huge conversation out of it.

You do not need to be on every platform otherwise the process shall become time – consuming and lethargic. Rather than that you could choose 3 or 4 platforms which your audience uses the most and publish your work there.

e)    Guest blogging

Guest blogging is one of the best mediums to get your thoughts and solutions floating over the internet. If someone’s platform attracts higher traffic then yours then it is not a bad idea to get in touch with them and connect to publish content. By this way, you can get your business noticed on several websites and that could improve your overall rankings.

f)      Commenting on other blogs

Finally, commenting on the blogs of other business could help you two fold one in diverting visitors to your blogs and publishing your blog links. This could be one of your best strategies to market your blog and could help you connect and establish network with similar businesses to promote business collaborations.

Commenting and responding actively to comments on other blogs and your blogs could be one of the finest ways to create the web of people you are looking for to do business with. It will also help to get more comments and social media shares for your blog posts.

Conclusion

Easy said than done managing a blog page is not as easy as it sounds. Even when you write SEO friendly content your rankings may drop even with a single Google core update. Therefore, it is recommended to hire a digital marketing agency who can manage all of your online presence i.e. SEO, social media, content, website, mobile application and many other things. 

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