What is leads and lead generation for your business in 2021

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introduction to lead generetion and its challenges for 2021

 What is Lead?

A lead is a prospective customer or consumer who has expressed an active interest in purchasing or consuming the services and products sold by your business.
What is Lead Generation? 

Lead generation is a process in which business owners identify their potential customers who may be interested in consuming their products and services.

Process of Lead Generation

The lead generation process differs from business to business. In digital mediums of generating leads like social media marketing, website-based marketing, blogs, landing pages with effective calls to action, email marketing, client referrals, client reviews, and testimonials are some of the effective ways of generating digital leads. 


Challenges for lead generation in businesses for 2021

  • Budgetary limitations of prospective customers 

  • Rising advertisement costs

  • Smaller teams and virtual office setups

  • Following the crowd and trends (rather than data) 

  • Absence of key decision-makers in business 

To clear the concept about challenges of lead generation in 2021 after the pandemic, click here.

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